GuideMark's DRIVE methodology is a proprietary, sales-driven, process that focuses on requirements, value and results — the requirements of the business, the requirements of management AND the requirements of the sales team.
The SalesDRIVE CRM software provides the basic CRM framework; DRIVE adds your requirements to deliver business results — improved production, market share gains and increased profitability. Value and results are defined and measured by value to YOUR BUSINESS.
• Sales people will use SalesDRIVE CRM because they helped define the requirements. The DRIVE methodology actively engages them in identifying their sales issues; SalesDRIVE CRM resolves them.
• SalesDRIVE CRM is easy to use because we put the sales people in the driver's seat throughout the tailoring process. If something doesn't make sense to them, we fix it so it does.
• SalesDRIVE CRM is the sales person's active partner in meeting their quota. SalesDRIVE helps sales people and managers meet both their professional and personal goals.
For more details, read our white paper on the DRIVE process (PDF).
